Our target audience would be young adults.
As young adults, they could have a wide range of different tastes, but most young adults do tend to like horror films, as they are funny to watch and when watching them in big groups, creates something easy that everyone can do.
Ideally, they wouldn't be too scared of horror's otherwise the content of the film would lead them to think the film was a poor production.
They would listen to a wide range of music, the people in the photos above would like Heavy Metal, Rock, Pop and Musical Soundtracks.
They would probably shop at places like HMV, or clothes shops such as Topshop/Topman ETC.
They would watch out film as it is reminiscent of Scream, a well known horror film, only with a supernatural element added.